Richard Tocci

Richard Tocci
Just when you thought it was safe, I show up...


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Friday, February 1, 2008

Microsoft Bids for Yahoo!

Microsoft offers $44.6B for Yahoo!

Let the antitrust speculation begin:

US, EU Unlikely to stop the deal

I think I saw this coming, some time back, when MSN Messenger and Yahoo! allowed each others users to use each others messengers without repercussion, or signing up for new accounts. Also, a year or more ago, this subject cropped up and then died just as suddenly. The former Yahoo! CEO, Terry Semel, resigned Thuesday, and soon after, the deal was tendered to Yahoo!'s new executives. It's clear the CEO nixed the deal, and the shareholders gave him hell for it. He resigns under the strain, and there's Steve Balmer, waiting for the clock to tick down...

Balmer is apparently not going to back away from this deal, either. He expects it to go through one way or another. Ahh, the sweet smell of a rabid dog! :) But he's always been that way, and now that Bill is retiring from corporate life, I don't see him slowing down at all.

While this merger will certainly create a #2 behemoth in the Internet advertising space, it will most certainly create job losses. Of question to me is which brand will remain - MSN or Yahoo?

It hard for me to see either one go away, really, but I think they will rebrand it with Microsoft in the title.

How does MSN Yahoo! sound? Not as snazzy as FedEx-Kinkos...

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